Toyota is worried that Indonesian car sales will lose out to Malaysia

November 26, 2025
6:21 PM

Jakarta, huutoanland Indonesia
—
Toyota Motor Manufacturing Indonesia (
TMMIN
) reveals concerns about
car sales
only in the country before the end of the year with only two months remaining.Indonesia’s results are expected to remain higher than neighboring Malaysia.
Bob Azam, Vice President of TMMIN, stated that the Indonesian automotive market must be able to reach at least 800 thousand units this year to remain above Malaysia.If total car sales fall below this figure, Indonesia’s reputation as the largest market in ASEAN will be affected.
ADVERTISEMENT
SCROLL TO CONTINUE WITH CONTENT
“Yes, we hope to get 800 thousand units, so that we are above Malaysia, if it is less than 800 thousand units it is dangerous. So image is important,” said Bob last weekend at Gaikindo Jakarta Auto Week (GJAW) 2025, ICE BSD Tangerang.
If national car sales lose to Malaysia this year, Bob is worried that the country’s automotive ecosystem or investment could potentially go away.
ADVERTISEMENT
SCROLL TO CONTINUE WITH CONTENT
Based on Gaikindo data, national car sales only reached 635,844 units during 10 months this year.
According to Just Auto, citing data from the Malaysian Automotive Association (MAA), car sales in Malaysia in January-October 2025 reached 655,328 units, which means they have already surpassed Indonesia.
The Malaysian automotive market, which has a much smaller population than Indonesia, is currently experiencing significant growth.Even car sales figures in neighboring countries continue to keep pace with Indonesia.
Gaikindo had set a target of 900 thousand units by 2025, but considering that there are only two months left this year, this means dozens of its members must sell at least 264,156 units or 132,078 per month to achieve the target.
Gaikindo is pessimistic that this can be achieved and has stated that it will lower its target for this year.A number of factors contribute to the failure to meet new car sales targets, most importantly the economic conditions of society which have an impact on weakening purchasing power.
“If number 1 in Southeast Asia is no longer in Indonesia, then the ecosystem will worry about moving. So it is very important that we maintain our reputation as number 1 in Asean,” said Bob.
Bob then highlighted the aggressive steps taken by a number of countries in the region to provide various stimuli to encourage the domestic automotive market.
Vietnam, for example, reduced VAT for vehicle purchases, while Malaysia has provided incentives to first-time car buyers since the Covid-19 pandemic.
“Other countries are actively providing incentives,” he said.
He added that the automotive industry has had a large multiplier effect, so it needs full government support.
(ryh/fea)
[Gambas:huutoanland Video]