Jakarta, huutoanland Indonesia
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Toyota
Kijang Innova
Reborn is still the company’s spearhead in sales of middle class MPVs.Demand for this model is often even higher than the latest generation Kijang Innova, namely Zenix, in recent months.
This is acknowledged by Toyota’s largest dealer group under Astra, Auto2000.
“In the last few months, Reborn has been higher, but I don’t know whether this trend (like this will) continue or not,” said Anton Jimmy, CEO of Auto2000 in BSD Tangerang, Saturday (6/12).
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According to Anton, Zenix’s demand is not necessarily smaller than Reborn’s.Apart from that, he said most requests for Reborn came from areas outside Jakarta, one of which was Sumatra.
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“And friends, if you look, in Jakarta it’s generally Zenix. But in areas like Sumatra, Reborn is higher. Yes, Indonesia’s market is unique,” he said.
Innova is not only the spearhead of Toyota Indonesia’s sales for the middle MPV class.This model is also routinely awarded the title of best-selling car in 2025
For example, in September 2025, the Kijang Innova (Reborn and Zenix) will become the best-selling car with wholesale sales of 6,143 units.However, this result was corrected in October after the presence of BYD Atto 1.
Jap Ernando Demily, Marketing Director of Toyota Astra Motor (TAM), once revealed the reasons behind the high demand for Reborn, even though the new generation of Zenix has been launched since 2022.
“Demand for this model is still quite strong in several regions. Innova Reborn remains the ultimate MPV for customers who need comfort and toughness to face various road conditions, thanks to the RWD configuration, ladder-frame platform and diesel engine,” said Jap via short message, Tuesday (2/12).
Based on Jap’s previous statement, Reborn’s sales portion currently reaches 45 percent, while the rest is Zenix.The majority of orders for the Reborn model still come from outside Java, such as Sumatra.
“The Reborn portion is around 45 percent. Because we see that there is still quite a high need for this model, especially outside Java, such as Sumatra, as well as mostly rural areas,” said Jap last August.
(ryh/fea)
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