Jakarta, huutoanland Indonesia
—
Subaru
displays various car models resulting from collaboration with Thule at Gaikindo Jakarta Auto Week (GJAW) 2025, Friday (21/11).
There are three models available, namely Forester, Outback and Crosstrek.Each is equipped with Thule accessories that not only increase functionality but also make the appearance more dashing.
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Forester x Thule, appears with a combination of Thule Force 3 and Thule Wingbar EVO, and is offered at a price of IDR 755.5 million.Meanwhile, the Subaru Outback x Thule, which carries the Thule Motion 3 XL Low, is priced at IDR 866.5 million.
Meanwhile, Crosstrek x Thule comes with Thule Force 3 and Thule Wingbar EVO, priced at IDR 598.5 million.
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With the theme ‘Enjoyment and Peace of Mind’ at GJAW 2025, Subaru is also presenting three other superior models to complete the collaboration line, namely the WRX, WRX Wagon and BRZ.
Subaru Indonesia Chief Executive Officer Arie Christopher said Subaru is currently focused on rebuilding consumer trust.
“In the midst of a challenging industry, Subaru returns to the most basic thing, customer trust. Through the first collaboration between Subaru and Thule at GJAW 2025, we emphasize that a sense of security, freedom and driving pleasure go hand in hand,” he said.
Thule was chosen because of its reputation as an outdoor brand that emphasizes function and durability since it was founded in 1942. The presence of product lines such as roof racks, roof boxes and bicycle carriers is considered to be in line with the character of Subaru consumers who prioritize practicality and readiness for adventure.
According to Dimax Pradi, Chief Executive Officer of Bags City and Thule Representative in Indonesia, this collaboration aims to provide a more practical travel experience for dynamic consumer needs.
“Subaru provides confidence in every trip. Thule complements this by providing innovative, high-quality solutions without compromise, with functional designs designed to transition smoothly from everyday routines to outdoor adventures,” he explained.
(iqb/fea)
[Gambas:huutoanland Video]
