Jakarta, huutoanland Indonesia
—
Chinese technology company,
BYD
admits that his party does not compete in the price war phenomenon of Chinese brand cars in Indonesia.
Luther Panjaitan, Head of Public and Government Relations at BYD Motor Indonesia, said that price wars are not effective in boosting sales and BYD is not in that position.
“In fact, I have to admit that BYD doesn’t play at all on price. We don’t want to get involved in uncertain price competition that doesn’t
sustainable
,” said Luther when he was met at PIK Jakarta recently.
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According to Luther, the price war strategy in which many manufacturers cut vehicle prices as low as possible will have a negative effect on the used car market, and this condition will hurt used car automotive businesses.
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“Believe it or not, the one who suffers in the end is the owner. For example
resale value
meaning selling used cars,” he said.
Luther continued, then regarding the quality of service to consumers, for him it is absolutely impossible for producers to improve the quality of service if they are busy with price wars.
“We are trying to calculate from a business perspective at that price level where he can invest in customer service,” he said.
“So we, BYD, are a brand that doesn’t want to get involved in price wars which end up destroying the industry, secondly, the ones who suffer are the customers,” said Luther again.
He emphasized that the phenomenon of China’s car price war which is now becoming a concern will end up harming many parties, including consumers.
“We don’t want to. We don’t want to get into the abyss of a price war like that. It will only be detrimental to all parties,” concluded Luther.
(ryh/mik)
[Gambas:huutoanland Video]
