Jakarta, huutoanland Indonesia
—
BMW
The Indonesian Group claims to control 49 percent of the premium car market share in Indonesia during January-October 2025, when the onslaught of aggressive low prices from competitors from China comes in succession this year.
President Director of BMW Group Indonesia Peter Medalla said that Indonesia’s premium vehicle segment was indeed experiencing shrinkage, but BMW was still able to build market share from last year.
ADVERTISEMENT
SCROLL TO CONTINUE WITH CONTENT
“We can still build market share from last year. Our market segment has increased to 49 percent of the total premium segment,” said Medalla, who is also known as Sunny in Jakarta, Wednesday (3/12).
Sunny admitted that the presence of Chinese brands with low car prices also put pressure on the market so that BMW was also affected, although not directly.
ADVERTISEMENT
SCROLL TO CONTINUE WITH CONTENT
“You are right, all premium cars are declining quite drastically compared to last year, when we were indirectly affected by very aggressive Chinese (brand) prices in the market,” he said.
Even though it has a large share in the premium segment, BMW experienced a drastic decline in retail sales of 39.2 percent in the January-October 2025 period compared to the same period in the previous year.
Based on official Gaikindo data, during that period BMW was only able to sell 1,967 units whereas previously it could only sell 3,234 units.
It wasn’t just BMW that saw sales of premium brands fall, Mercedes Benz also did so in the same period.Mercedes-Benz retail sales minus 44.4 percent, from 1,968 units to 1,094 units.
Lexus also fell by 44.3 percent, from 1,335 units to 1,063 units.
(iqb/fea)
[Gambas:huutoanland Video]
Read More: Campus League The Nationals Results: STKIP Qualifies for the Semifinals
Read More: National Police Chief: Wood swept away by floods in Aceh-Sumatra has saw marks
